During the Rally de Portugal, the WRC Promoter presented its marketing strategy to key stakeholders, including the International Automobile Federation (FIA) and car manufacturers Hyundai, Toyota, Ford, Skoda, and the Stellantis group.
According to a statement released by the WRC Promoter, “the meeting was held in a collaborative and constructive environment, with all parties providing contributions.”
“The group is aligned in the overall goals to boost the profile of the world’s premier rally championship.”
A key focus of the meeting was the plan to reintroduce a WRC round in the USA. The target is to have a championship round in the United States within two years.
The last time the United States hosted a WRC event was in 1988. The WRC Promoter has been planning a return to the United States for several years, but the implementation of these plans now seems likely.
A trial rally is scheduled to be held this summer from June 14-16 in the area around Chattanooga, Tennessee. At the meeting, the WRC Promoter presented to the FIA and manufacturers a clear “roadmap” for the 2026 US round. The WRC Promoter has committed to direct investments for the event and will also contribute to its marketing.
Several changes are proposed for the WRC in the coming years. In early June, the technical rules for Rally1 cars for upcoming seasons are set to be finalized.
At the same time, the WRC Promoter, the FIA, and the manufacturers are considering various methods to increase the popularity of the WRC. Moving forward, the WRC Promoter aims to boost viewer numbers by enhancing the fan experience at events and implementing “various direct actions and investments in social and digital media.”
Also read: Hyundai WRC team boss delivers significant statement – “Not about being behind closed doors”
