This season, Hyundai has decided to invest more in its visibility on social media, and the content it provides has reached a whole new level.
Earlier this year, Hyundai delighted its followers by releasing a promo video in the spirit of the GTA6 video game. The video was created with the same idea as the GTA6 game trailer, and the dialogue was copied directly from the game’s trailer. You can watch the video through the YouTube embed below this article.
The latest video uploaded to YouTube delves into the behind-the-scenes of the Kenyan Safari Rally. The video offers fans a chance to peek into all the things they normally wouldn’t have access to.
Hyundai has enhanced its social media video production by strengthening its social media team. The team hired Finnish Heikki Barsk as their videographer. He previously worked for NEP and the WRC Promoter but has now seized the opportunity offered by Hyundai.
Hyundai also snatched Sebastian Scott, who previously worked with M-Sport Ford.
Humor plays a big part in Hyundai’s videos. Before Rally Sweden, the team released a video where the team’s drivers faced an extremely familiar challenge: assembling furniture from the Swedish brand Ikea.
Hyundai has also aimed to build a closer connection with its fans. This was clearly evident in the comments section of their latest video, where a fan admired Esapekka Lappi’s calmness amidst all the difficulties.
“He is one of the most chilled people on the planet! It was a tough rally, but we keep on fighting,” Hyundai responded to the fan.
