Owned by Neuville and his brother Yannick, the LifeLive team has been leasing racing cars since 2022, primarily focusing on cross cars. However, they have now expanded their operations to include rally cars.
The team announced that they have acquired a Toyota Rally2 car for their fleet, which they will then lease out to clients.
“With substantial rally experience, this represents a critical phase in our company’s development. This new project is not peripheral to the company’s other activities; on the contrary, there are numerous synergies between XC Cross Car and rallying, especially in terms of infrastructure and equipment use,” the team stated in a press release.
“When the opportunity arose for us to acquire this car, we seized it quickly, as it was already a well-considered step in our company’s development. Our goal remains the same: to provide serious and quality service to meet our clients’ needs,” the press release continued.
The LifeLive team has previously leased out rally cars, including a BMW M3 and an Opel Corsa Rally4.
Neuville’s maneuver is peculiar and unexpected. Having been a prominent figure at Hyundai for many years, one might have assumed the Belgian would opt for a Hyundai Rally2 vehicle instead of the rival Toyota.
