The FIA is launching a tender process for the promotional rights to the World Rallycross Championship, with the new promoter taking over from 2025 onwards.
The governing body has set several key objectives for the future promoter. The aim is to reach larger audiences in growth markets like India, China, North America, and the Middle East. In addition, fan engagement both on-site and across digital platforms should be enhanced.
This season, the top category in the World Rallycross Championship has allowed competition with both fully electric and combustion-engine vehicles. According to the FIA, this format has proven successful, and they wish to continue the rivalry between these technologies in the future.
Interested parties have until 20th November to submit their bids.
“The FIA World Rallycross Championship has evolved a huge amount in terms of technology and sporting competition in recent years while remaining true to its heritage as one of the most exciting and accessible categories in all of motor sport,” said FIA President Mohammed Ben Sulayem.
“We are now seeking a promoter with strong passion and drive to create an incredible rallycross spectacle, attracting manufacturers to compete and ensuring the continued development of the championship.”
WRC Promoter, the company behind the World Rally Championship, has been the promoter of the World Rallycross Championship since 2021.
Wednesday’s announcement raises questions about whether this development might impact the WRC. In August, Reuters reported that WRC Promoter, which holds the commercial rights to the World Rally Championship, was exploring its options, including the potential sale of the entire business.
According to reports, the current owners hoped the business could fetch up to €500 million. The report suggested that a sale could potentially take place before the end of the year.
WRC Promoter representatives have not commented on the sale rumours since the report.
